About iCard.AI



Card.AI is a Taiwanese online credit card recommendation and comparison service. iCard.AI wants to provide a solution for consumers who have too many credit cards but don’t know how and when to use them to take advantage of the cards’ perks and benefits.



My Role



I joined the team in Oct, 2019 as a remote UI Design Consultant. In addition to delivering its UI design, I also acted as a consultant for its branding and user experience. The team and I worked towards a 3-month schedule to deliver a beta version of the service.



Problem to Solve



Large volume of information to present to users

A need to simplify numbers and content for easy comparison

Focus and compare between 3 cards at a time

Intuitive user experience with expandable info

RWD for multiple devices



My Process



Mood board pages



- Understand: persona demographics, behaviors

- Understand: the goals and features of the platform

- Analysis; competition analysis

- Mood board: collaborate with stakeholders

- Create: amazing UI designs



User Interface



Utilized mood board to communicate and discuss with product owners and the development team to collect keywords and insights about the style and desirable experience to guide the UI design process. Premium Elegant Smart Simple



UI Kit



My intention was to use the color blue to elevate the value and chroma of the design while conveying a brand image of ‘trustworthy’, ‘smart’ and ‘reliable’. Because the most important feature was to create an interface that was easy to read numbers and card information to compare at a glance, the designs focused on creating clear and concise displays of complex information.





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